WEBVTT FILE

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[music playing]

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Listen, when it comes to winter tires,
I know a lot of people are wondering

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if it's worth getting a set.

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It can seem a little expensive

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when you already got a set of good tires,

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but you might not know

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that spending
a little more in the short term

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could save you a lot in the long run.

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I'm gonna break it down for you.

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First thing.
An all-weather tire isn't made

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for harsh snow conditions.

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It's like wearing dress shoes
on a cold hiking trip.

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They're not gonna grip
as well on the tough terrain.

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And when the temperature drops,

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your tires get weak
and they get stiff.

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Like the fabled Abominable Snowman,

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a winter tire is made
for winter conditions.

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You can see it in their technology.

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That's right,
winter tires are made to stay supple.

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And they're ready to grip the road

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when the snow really hits.

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And what happens if you don't have
the right kind of grip for snow or ice?

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You risk getting stuck,
or even losing control of your vehicle.

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And believe me, if those things happen,

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It'll cost a lot more

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than buying a set
of reliable winter tires,

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and I'd hate to see that happen to you.

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But before you break the bank
on heavy-duty winter tires,

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You should ask yourself,

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"Am I living under palm trees?

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Do I drink cold beverages out of coconuts
to help deal with the year-round heat?"

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If you answered "yes,"
then winter tires don't apply to you.

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But if you drive through
unplowed snow on ice or in extreme cold,

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you should absolutely get
a set of winter tires from Cooper.

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Because that's cold, and that's winter.

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So, tires should be winter tires.

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Bottom line, always choose
the right winter tires for you

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based on the conditions you'll drive in.

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Go with the Coopers.