The Start of an Evolution: Cooper Unveils New Evolution Tire Line at SEMA Show October 31 - November

Mid-range Evolution products complement top-tier Discoverer line in Cooper portfolio

FINDLAY, OHIO, Oct. 31, 2017 - Cooper Tire is inviting attendees at the Specialty Equipment Market Association (SEMA) Show in Las Vegas to experience “The Start of an Evolution” with the unveiling of its new Evolution tire line beginning today in booth #43019. The line, which includes the previously released Evolution H/T™ as well as the soon-to-be-available Evolution Tour™ and Evolution Winter™ tires, offers consumers the performance, handling and durability synonymous with Cooper at a mid-tier price point in the Cooper portfolio. The Evolution line will be on display at SEMA through Nov. 3.

Cooper’s new Evolution products complement the extremely popular Discoverer line of premium products by providing consumers expanded choice in the Cooper brand. According to Scott Jamieson, Cooper’s Director of Product Management for North America, “Evolution is by definition the process of change or development. Cooper launched the Evolution tire line as part of our movement toward demystifying the tire selection process. We are streamlining our product offerings to make tire buying less complicated for consumers. With this addition, consumers have their choice of which Cooper product is right for them based on features such as mileage warranty and technology.”

The Evolution family currently includes:

Evolution Tour
Everyday driving is anything but ordinary with the Evolution Tour. An all-season passenger car tire designed for a smooth and comfortable ride, the Evolution Tour offers reliable traction, long life and fuel efficiency. The tire features Cooper’s proprietary 3D Micro-Gauge™ siping that extends the entire depth of the tire’s tread, ensuring even wear throughout the life of the tire. In addition, a five-rib tread pattern and wide lateral shoulder grooves help prevent hydroplaning and Cooper’s Stabiledge™ technology holds the tread steady for better dry traction, enhanced stability and a solid feel. The tire can help save money at the pump as well through its lighter, more fuel efficient design. The Evolution Tour offers a 60,000-mile warranty for H/V-rated tires and a 65,000-mile warranty for T-rated tires. The Evolution Tour will be available in 48 popular sizes when launched for consumers in April.

Evolution Winter
The Evolution Winter is designed for excellent performance in the variable conditions that come with winter driving. With a tread design optimized for powering through deep snow and Cooper’s Snow-Groove™ technology, which channels snow into the tire tread for biting snow-on-snow grip, the tire conquers snow-covered roadways. The Evolution Winter has earned Cooper’s Weather-Master certification, joining the best-performing winter tires Cooper has to offer for its tested and trusted performance including superior stopping distance in winter weather. The tire is quiet and capable, and offers the ability to be studded for extreme grip. Replacing the Weather-Master S/T2™, the Evolution Winter will be available to consumers in fall 2018 in 48 popular sizes for passenger cars and crossover vehicles.

Evolution H/T
Released in May, the Evolution H/T, an all-season highway tire available in 28 popular sizes for crossover vehicles (CUV), sport utility vehicles (SUV) and light duty pick-up trucks, offers quality performance, superior handling and a comfortable ride. Among the tire’s features is Cooper’s proprietary 3D Micro-Gauge™ siping to help maintain wet traction and stability as well as a silica compound to improve grip and handling in both wet and dry conditions and to displace heat to keep the tire cooler. The silica compound also helps shorten braking distance and improve fuel efficiency. The Evolution H/T is quiet, with tread elements uniquely positioned to minimize tire noise, and its tread profile provides even wear and long tread life. The tire also boasts strong hydroplane resistance due to wide water channels that efficiently evacuate water from the tread area and a 60,000-mile warranty.

For more information about the Cooper Evolution tire line, visit


About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit, or

Media Contact:
Megan James