New Cooper Discoverer True North™ Tire Provides Strong Grip, Confident Handling in Winter Weather

FINDLAY, OHIO, Oct. 31, 2017 – From snow to slush and over cold winter roads, Cooper Tire is preparing drivers for smooth highway commutes through winter weather with the launch of the all new Cooper Discoverer True North™. The Discoverer True North tire is on display at Cooper’s booth (#43019) at the Specialty Equipment Market Association (SEMA) Show in Las Vegas beginning today and running through Nov. 3.

The Discoverer True North offers the outstanding performance, exceptional reliability, leading technology and premium features that can only be found in Cooper’s Discoverer line. Designed to provide the perfect combination of control and handling for confident winter driving, the Discoverer True North maintains a tight grip to the road in cold weather conditions. It features a pliable tread compound that remains flexible when the temperature drops, offering supreme control, while maintaining a smooth, quiet and comfortable ride.

“The Discoverer True North wasn’t simply designed with consumers in mind, experienced winter drivers offered input and insights throughout its development process. The result is a tire that’s made to perform, doesn’t give up touring tire responsiveness for great winter grip and ensures drivers’ have confidence on the road through the unpredictable weather conditions that come with winter driving,” said Scott Jamieson, Cooper’s Director of Product Management for North America.

The tire has earned Cooper’s Weather-Master certification. “This means the Discoverer True North offers superior performance in winter driving conditions while maintaining a quiet, comfortable ride and maximum control,” Jamieson added.

The Discoverer True North will be available to consumers in 17 passenger car sizes in fall 2018. Dealers may place orders this coming spring.

For more information about the new Discoverer True North premium winter tire, visit


About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit, or

Media Contact:
Megan James