Five High School Clubs Earn Funds for Participation in National Tread Wisely™ Tire Safety Challenge Sponsored by Cooper Tire

FINDLAY, Ohio, Dec. 13, 2017 – Cooper Tire & Rubber Company and the National Organizations for Youth Safety (NOYS) have named five high school clubs as winners of a $250 cash bonus for their participation in the Tread Wisely™ Challenge, a national campaign encouraging teens and young adults to learn how to conduct monthly tire safety checks. Local chapters of the National FFA Organization (FFA) and Future Business Leaders of America (FBLA) earned the bonus as part of a special incentive provided to the first five schools or clubs across the nation to complete the challenge and submit the accompanying paperwork in the month of November. Winning clubs include Buford High School FFA (Lancaster, S.C.), Hawley High School FFA (Hawley, Minn.), Livingston Central High School FBLA (Smithland, Ky.), Lost River High School FFA (Merrill, Ore.) and Mountain View High School FBLA (Vancouver, Wash.).

“Congratulations to these organizations for earning the November bonus, but more importantly for taking the opportunity to implement the Tread Wisely Challenge to educate young drivers on how to properly care for their tires. Knowing how to conduct the three important tire safety checks – tire pressure, tread depth and overall tire condition – helps to keep young drivers, their friends and everyone safer on the road,” said Anne Roman, Cooper’s Vice President of Communications & Public Affairs.

The Tread Wisely Challenge, happening now through Dec. 31, is open to any school, club, group or organization whose members are high school or college age. Groups register to participate and then host a kick-off event where members learn how to check tire pressure, tread depth and overall tire condition. Each student is provided with a free tire safety kit supplied by Cooper and NOYS. Students are then asked to complete at least one tire safety check on their own using what they have learned. Groups that successfully complete the Challenge and submit the required documentation are entered to win one of 50 available cash prizes of $500. Winners of the $500 cash prizes will be announced in February 2018.

“Schools and organizations still have time to participate in this impactful campaign,” said April Rai, Executive Director of NOYS. “A national youth-led effort, the Tread Wisely challenge has an important message to educate and empower young drivers to keep their tires in good condition.”

To learn more about the Tread Wisely Challenge, visit


About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit, or

About NOYS
NOYS was originally founded as the Traffic Safety Collaboration, and for its first 10 years was supported by funding from government agencies, including the Department of Transportation. In 2005, NOYS became a 501(c)(3) organization and incorporated as the National Organizations for Youth Safety, and has since grown to include over 80 national member organizations. NOYS continues to maintain a strong focus in traffic safety with support from government and business and industry, and has expanded to include other safety areas such as injury prevention, substance abuse prevention, and violence prevention.

About Tread Wisely
The Tread Wisely app is part of a larger tire and vehicle safety program for young drivers developed in 2016 when Cooper adopted this as a signature philanthropy cause and selected the National Organizations for Youth Safety (NOYS) as a partner in its efforts to educate and motivate young people to take necessary precautions and important safety measures when it comes to their tires and driving. Cooper and NOYS have teamed up to share life-saving messages about tire safety through Tread Wisely social media channels, the web, special youth-directed safety events, and on the ground in communities across the United States. Hundreds of Cooper employees have signed up to serve year-round as Tread Wisely volunteers, demonstrating tire safety in schools, at sporting events, churches and other venues, reaching young drivers in the communities where they live and work.

Cooper Tire Contact:
Megan James

NOYS Contact:
Tiffany Aurora