Cooper Tire Partners with Women’s Automotive Resource, AskPatty

FINDLAY, OHIO, OCTOBER 31, 2011 – Further connecting with an important audience, COOPER TIRE & RUBBER COMPANY (NYSE: CTB) is broadening its outreach to women. Research shows 74 percent of American women feel automotive marketers could understand them better-- a concern that Cooper Tire is working to change by developing female-targeted brand messages with a focus on tire maintenance and education.

In July 2011, Cooper Tire forged a relationship with trusted women’s automotive resource, A series of online articles supported by AskPatty’s social media outlets educates readers on the importance of tire care, offering step-by-step tire maintenance instructions for busy women on-the-go. In the latest featured article, AskPatty poses the question, “Are you a tire super-mom?” Demonstrating an easy, do-it-yourself tire maintenance routine, readers are advised to check their tires monthly.

“Cooper Tire is thrilled to align with,” said consumer and channel marketing director Julie Smalstig. “This association effectively rounds out our women-centric campaign, successfully reaching parents with national tie-ins including (a subsidiary), Redbook magazine and nationally-syndicated radio program, Kidd Kraddick in the Morning.”

The partnership highlights the importance of tire maintenance and education, especially for busy women -- a topic Jody DeVere, AskPatty president and chief executive officer, is incredibly passionate about.

“Education is the key to tire buying with women,” said DeVere. “The Automotive Advice for Women web site and blog reaches over 100 million women in the U.S. and Canada each year, offering advice and education for their automotive decisions. We’re a trusted automotive resource for women because we are women and know how to communicate effectively with an audience most automotive marketers neglect.”

Cooper Tire plans to expand their partnership in 2012, continuing to engage women through AskPatty’s growing educational interactive platforms, social media and online outreach.

About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (Cooper) is the parent company of a global family of companies that specialize in the design, manufacture, marketing, and sales of passenger car and light truck tires. Cooper has joint ventures, affiliates and subsidiaries that also specialize in medium truck, motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design facilities within its family of companies, located in 10 countries around the world. For more information on Cooper, visit,,

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Company Contact: Michelle Zeisloft, 419-423-1321