Cooper Tire’s Discoverer AT34S™ Earns New Product Award at SEMA

LAS VEGAS, Oct. 30, 2018 – Cooper Tire’s new Discoverer AT34S™, an all-weather, all-terrain tire for pickup trucks and sport utility vehicles, has been named a New Product Award winner in the tire and related product category at the Specialty Equipment Market Association (SEMA) show in Las Vegas, happening now through Nov. 2.

Recognizing outstanding achievements in the development of products being introduced to the automotive specialty equipment market, the new product awards competition considered nearly 3,000 products in 16 categories. The Discoverer AT34S™ captured the judges’ attention for its superior innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

“The Discoverer AT34S™ provides consistently powerful performance whether commuting on the highway or going off-road for weekend adventure,” said Scott Jamieson, Cooper’s Director of Product Management. “We are honored to be recognized by SEMA for this outstanding new product.”

Part of the Discoverer AT3™ family of tires launched this summer, the Discoverer AT34S features Adaptive-Traction Technology™ to grip the driving surface, whether rocky or smooth, in hot or cold weather conditions. The tire is constructed using an innovative silica-based tread compound and Cooper’s Secure-Grip™ five-rib, all-terrain pattern to provide off-road driving capability and excellent wet and dry traction. Its zigzag sipes improve vehicle stability while reducing stone retention, and uniquely shaped deep center grooves reduce hydroplaning. Severe weather rated, the Discoverer AT34S has patented saw tooth technology designed to trap snow in the tread to provide superior stopping distance on snowy surfaces. The Discoverer AT34S offers a best-in-class 65,000-mile warranty and is available in 37 sizes from 15- to 20-inch rim diameters.

The Discoverer AT3 family of tires also includes the Discoverer AT3LT™ and Discoverer AT3XLT™. For more information, visit


About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit, or

Megan James