Avon Tyres Featured on Restored Evel Knievel Motorcycle

Bike recently unveiled at Evel Knievel Museum

Findlay, Ohio, Nov. 17, 2020 – Avon motorcycle tires have been utilized in a recent restoration of Evel Knievel’s original 1968-spec ‘American Eagle’ Laverda, a bike on which Knievel made a host of jumps during the late 1960s and early 1970s. The famous stunt performer’s refurbished motorcycle was unveiled Nov. 6 at the Evel Knievel Museum in Topeka, Kansas. Avon Tyres is owned by the Cooper Tire & Rubber Company.

Restoration of the motorcycle began when Louis “Rocket” Re, a friend of the late Evel Knievel, and a stunt rider himself, tracked down the original Laverda several years ago. After receiving permission from the bike’s owner to carry out restoration work and display the vehicle at the museum, Re contacted Avon to confirm the bike’s original fitment of Avon Safety Mileage MKII tires and obtain a set of the brand’s current day Safety Mileage MKII tires as part of the restoration.

Dominic Clifford, Global Manager – Avon Motorcycle, said, “We are pleased to be involved in a restoration project that involves such an iconic motorcycle. Avon offers a line of classic tires that give motorcycles an authentic appearance with the benefit of modern-day technology. The Avon Safety Mileage MKII utilized in this restoration offers a period-look block pattern with a new compound design and the latest construction methods for exceptional grip, handling and stability.”

Re said, “This is my first experience with Avon Tyres and I really like the vintage style – I could see the quality craftsmanship right away. The like turned to love when I rode the bike with the new tires; I had great cornering traction and high-speed stability, and confidence equals a fun, safe day of riding.”

Robert Craig Knievel, known professionally as Evel Knievel, was an American stunt performer whose career spanned three decades from the 1960s to the 1980s. He attempted more than 75 ramp-to-ramp motorcycle jumps over the years, the majority of which were completed successfully. The motorcycle, which will be on display at the Museum for two years, can be viewed alongside other iconic items such as Knievel’s original Mack Truck.

For more information about Avon Tyres, visit www.avontyres.com.

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About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire.

Media Contact:
Megan James
419-424-4251
majames@coopertire.com