OUR PURPOSE

OUR REASON FOR BEING

Everyone deserves to travel through life’s journeys with confidence, and Cooper is there at every turn.

OUR MISSION

How We Will Achieve Our Purpose

Great People

We will attract, develop and retain high performing teams with the capabilities, talent and engagement to deliver our business strategy through The Cooper Way.

Outstanding Partners

Cooper will partner with suppliers to offer the best capabilities and technologies to enhance the performance of our tires, and will partner with distributors and retailers who provide outstanding delivery and service to consumers. Cooper will focus on designing and manufacturing winning products through consumer insights, and will provide best in class service to our customers and consumers.

Winning Products

Consumers drive the way we design and manufacture our winning products. We will partner with the best network of distributor and retail partners to deliver an outstanding purchase, installation and ownership experience, giving consumers confidence in their purchase of Cooper tires and loyalty to Cooper.

Creating Value

Our business model creates value for the consumer and our customers, allowing us to continually invest in our business and our people. We will select markets and segments where we can win through our winning products, a cost competitive supply chain and the Cooper Value Proposition.

OUR VALUES - THE COOPER WAY

Who We Are And How We Behave

Engaged People

Help Each Other Succeed

We are people-focused and value teamwork and relationships. We act for the company's collective good.

Do The Right Thing

We act ethically and with integrity, providing high-quality products and practicing safe behaviors. We respect the individual and are a good community citizen.

Relentless Improvement

Be Results Focused

We generate aggressive plans and relentlessly implement those plans. We hold ourselves accountable for business results.

Have Engaged Communication

We are focused on being open and timely in sharing news, seeking feedback, and having courage to say what needs to be said in a constructive and productive manner.

Excellence In All We Do

Be Agile

We act with speed and flexibility, are unafraid to take smart risks, and have a commitment to never stop learning.

Provide World Class Service

We are committed to being the best, delivering exceptional value through great products and service, and honoring our commitments.