New Cooper® SEVERE Series™ MSD Truck and Bus Radial Tire is Designed for Mixed Service Use

FINDLAY, Ohio, Oct. 30, 2018 - Cooper Tire has expanded its Cooper® SEVERE Series™ truck and bus radial (TBR) tire line with the introduction of the new Cooper SEVERE Series Mixed Service Drive or MSD, a premium drive tire for demanding mixed service applications. A deep 32/32nds tire, the Cooper SEVERE Series MSD is designed to handle the toughest off-road conditions, while delivering long, even wear that fleets require on the road.

“The new Cooper SEVERE Series MSD is engineered to withstand the heavy scrub and cut and chip environments required of off-highway tires,” said Gary Schroeder, Executive Director of Cooper’s Global Truck and Bus Tire Business. “The Cooper SEVERE Series MSD and all Cooper TBR tires provide performance that helps reduce fleets’ tire operating costs.”

Triangular tie-bars in the outside shoulder help to promote traction throughout the life of the Cooper SEVERE Series MSD, while also mitigating heel-toe wear. Designed to reduce total cost of ownership, the highly engineered, durable casing includes stone ejectors to ensure multiple retreads beyond the original tread life. Key features and benefits of the new Cooper SEVERE Series MSD include:

  • Chip Guard Technology: Proprietary compounds and tread designs engineered to meet the harsh performance requirements in mixed service applications.
  • 32/32nds Deep Tread Depth: With a full inch of tread depth, the MSD provides extended tread life in both on- and off-road applications.
  • Triangular Tie Bars: Triangular tie-bars in the outside shoulder minimize heel-toe wear, while also providing traction throughout the life of the tire.
  • Stone Ejectors: Stone ejectors within the lateral grooves of the tread help to preserve the casing to ensure multiple retreads.

The Cooper SEVERE Series MSD is offered in two sizes, 11R22.5 (LRH) and 11R24.5 (LRH), which are available for shipment beginning Nov. 1. The tire can be seen in Cooper’s booth #43019 at the Specialty Equipment Market Association (SEMA) show in Las Vegas today through Nov. 2.

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About Cooper® Brand TBR Tires
Cooper® brand TBR tires are designed to deliver quality and value. Cooper commercial PRO Series™ tires are built with proprietary compounds and tread designs that provide a balance of fuel efficiency and long miles to removal, while WORK Series™ tires balance fuel efficiency and tread life with scrub resistant properties. The SEVERE Series™ is engineered for the most demanding applications, with tires built to withstand heavy scrub and cut/chip environments. All Cooper brand TBR tires have a full width, four steel belt package to provide the casing integrity needed to handle multiple retreads. For more information on Cooper TBR tires, visit www.coopertrucktires.com.

About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire.

Media Contacts:
Blair Hefty
972.588.2000
bhefty@coynepr.com

Megan James
419.424.4251
majames@coopertire.com