Cooper Tire Sponsors PBR Exclusive Entertainer Flint Rasmussen

Legendary In-Arena Personality Unveils New Sponsorship at World Finals

FINDLAY, OHIO, OCTOBER 25, 2010 – As the official tire of the Professional Bull Riders (PBR), COOPER TIRE & RUBBER COMPANY (NYSE: CTB) celebrates an exciting new partnership with PBR Exclusive Entertainer Flint Rasmussen.

“Cooper Tire is thrilled to support Flint Rasmussen, one of PBR’s most recognizable icons,” said Chris Pantani, Cooper’s director of motorsport and business development. “Flint is truly a fan-favorite at events, breaking tension between the seriousness of bull riding and providing personal crowd interaction. We’re proud to bring him on board as a member of Team Cooper Tire.”

Flint unveiled Cooper Tire as his new sponsor at the 2010 PBR World Finals in Las Vegas, debuting the blue and white Cooper Tire logo on his jersey, stating, “I’m ecstatic to be a part of the Cooper Tire team. Not only do they sponsor a great group of Cowboys, they are a time-trusted, all-American brand that I’m proud to represent. Plus, I’m a vision in blue!”

A unique blend of athlete and entertainer, Flint Rasmussen was an all-state football player and track star at his Montana high school, in addition to a talented band and choir member. At Western Montana College, he developed his skills participating in jazz choir and numerous intramural sports. Eventually leaving his career as a high school math and history teacher, he joined the bull riding circuit full-time. Captivating crowds and donning clown-like makeup, Flint has gained recognition among PBR fans, drawing crowds of all ages to events with his quick wit and comical stunts.

For more information on Cooper Tire and the Professional Bull Riders, visit www.coopertire.com and www.pbr.com. Also visit www.facebook.com/coopertire or www.twitter.com/coopertire.

About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company is a global company with affiliates, subsidiaries and joint-ventures that specialize in the design, manufacture, marketing and sales of passenger car and light truck tires and has subsidiaries that specialize in medium truck, motorcycle and racing tires. With headquarters in Findlay, Ohio, Cooper Tire has manufacturing, sales, distribution, technical and design facilities within its family of companies located in 10 countries around the world. For more information on Cooper Tire, visit www.coopertire.com, www.facebook.com/coopertire, or www.twitter.com/coopertire.

About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million including Justin McBride with $5.5 million, the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards alongside the National Football League, National Basketball Association and Major League Baseball. Nearly two million fans attend elite Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.

Company Contact: Michelle Zeisloft, 419-423-1321