Cooper Tire Showcases New Discoverer AT3™ Lineup and Winter Tire Offerings at SEMA Show October 30-November 2

FINDLAY, OHIO, October 30, 2018 – Cooper Tire is showcasing a wide range of its newest and most popular products in booth #43019 at the Specialty Equipment Market Association (SEMA) Show in Las Vegas today through Nov. 2.

The new Cooper Discoverer AT3™ lineup encourages SEMA attendees to take on the road and what lies beyond with three distinct all-season, all-terrain tires for SUVs and pick-up trucks. The Discoverer AT3 family of tires includes:

Discoverer AT34S™
The Discoverer AT34S provides reliable performance for SUVs and pick-up trucks. Featuring Adaptive-Traction Technology™, the Discoverer AT34S is designed to grip the driving surface, whether rocky or smooth, in hot or cold weather conditions. The tire is constructed using an innovative silica-based tread compound and Cooper’s Secure-Grip™ five-rib, all-terrain pattern to provide off-road driving capability and excellent wet and dry traction. Its zigzag sipes improve vehicle stability while reducing stone retention, and uniquely shaped deep center grooves reduce hydroplaning. Severe weather rated, the Discoverer AT34S has patented saw tooth technology designed to trap snow in the tread to provide superior stopping distance on snowy surfaces. The Discoverer AT34S offers a best-in-class 65,000-mile warranty and is available in 37 sizes from 15- to 20-inch rim diameters.

Discoverer AT3LT™
Designed to haul heavy loads with less wear, the Discoverer AT3LT offers Durable-Tread Technology™ to prevent shredding and withstand the ongoing assault of driving on dirt and gravel. A new cut- and chip-resistant compound significantly improves performance on sharp gravel and increases tread wear, and the shape of the tire has been engineered to balance pressure at the tire-to-road contact area, providing even on-road tread wear and superior handling. The Discoverer AT3LT features new Whisper Grooves™ to provide a sound barrier that reduces road noise as well as stone ejector ledges to easily discharge stone and gravel for enhanced durability. The tire carries a best-in-class 60,000-mile warranty and is available in 21 sizes from 16- to 18-inch rim diameters.

Discoverer AT3XLT™
The Discoverer AT3XLT offers the features and durability found in the Discoverer AT3LT with the added aesthetics and capability provided by rugged traction shoulders. These large, interlocking biting edges are built into the tire’s shoulders to offer traction and grip, additional resistance to abrasion and punctures, and added visual appeal for proud truck owners. Capable of extreme hauling and off-roading, the Discoverer AT3XLT offers Durable-Tread Technology and a best-in-class 60,000-mile warranty. The tire is available in 29 sizes from 15- to 20-inch rim diameters.

“Launched this summer, the AT3 lineup targets three unique segments of consumers with tires developed to meet their specific needs. All three products are reliable tires designed to take on tough driving conditions and excel in performance,” said Scott Jamieson, Director of Product Management. “Dealers and distributors have been very excited about this product. We are beginning to see the consumer response and it is receiving great feedback.”

In addition to the Discoverer AT3 lineup, Cooper is also featuring two winter tires at SEMA – the Discoverer True North™ and Evolution Winter™ – designed to tackle the worst winter weather, from slushy highway commutes to deep snow. The Discoverer True North offers the outstanding performance, exceptional reliability, leading technology and premium features that can only be found in Cooper’s Discoverer line, while the Evolution Winter offers consumers the performance, handling and durability synonymous with Cooper at a mid-tier price point in the Cooper portfolio.

Designed to provide the perfect combination of control and handling for confident winter driving, the Discoverer True North maintains a tight grip to the road in cold weather conditions. It features a pliable tread compound that remains flexible when the temperature drops, offering supreme control, while maintaining a smooth, quiet and comfortable ride. The tire is available in 29 sizes from 16- to 19-inch rim diameters for cars and crossover vehicles.

The Evolution Winter offers a tread design optimized for powering through deep snow and Cooper’s Snow-Groove™ technology, which channels snow into the tire tread for biting snow-on-snow grip. The tire is quiet and capable, and offers the ability to be studded for extreme grip. The Evolution Winter is available in 48 sizes from 14- to 18-inch rim diameters for cars and crossover vehicles.

Both the Discoverer True North and Evolution Winter have earned Cooper’s Weather-Master certification, joining the best-performing winter tires Cooper has to offer for their tested and trusted performance including superior stopping distance in winter weather.


About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit, or

Media Contact:
Megan James