Luis Ceneviz joined Cooper Tire & Rubber Company in March 2015 as Managing Director—Latin America Tire Operations with responsibility for the company’s business throughout the region, including Central and South America, as well as Mexico, where Cooper has a sales and marketing organization and participates in a joint venture tire manufacturing operation near Guadalajara. Ceneviz’s responsibilities were expanded in October 2016 when he also took on the role of Managing Director—Europe Tire Operations, making him responsible for the company’s business throughout Europe, the Middle East and Africa in addition to Latin America.
Ceneviz has more than 35 years of tire industry experience, having held top executive positions around the globe. Prior to joining Cooper, he was with Apollo Tyres Ltd., serving Apollo-Vredestein as President of the ESSAA region (Europe, Sub Sahara Africa and Americas) from 2013 to 2014, and as Chairman and Chief Executive Officer of Apollo Tyres South Africa Ltd. (Dunlop Tyres) from 2006 to 2012. Prior to Apollo, Ceneviz spent nearly three decades with Goodyear Tire & Rubber Company in a number of global leadership positions.
Ceneviz has been active in industry associations, serving at various points in his career as Vice Chairman of the Automotive Tyre Manufacturers Association—India, President of the Australia Tyre Manufacturers Association, and Chairman of the South Africa Tyre Association.
He holds a Ph.D. in management from the Indian Institute of Technology in New Delhi as well as MBA degrees in international business from Ecole Nationale de Ponts Et Chaussess de Paris in Buenos Aires. He also earned production-mechanical engineer and safety engineer degrees from the Universidade Metodista de Piracicaba in Brazil.